A NEW DIMENSION OF ACTION

We were tasked by Toyota to create print ads for the re-launch of the new RAV4, a compact crossover SUV. The challenge was that the enhancements in the new RAV4 were not significantly different from the previous model, so our approach was to highlight the sporty features, new benefits, and aesthetic upgrades.

This project was as a good challenge (since cars aren’t my forte) but it was a successful exercise in moving out of my comfort zone as my design concept was the final pick for print!