TONICHI ACENAS

is a Manila-based designer, art director, and photographer with an insatiable creative energy. Nice to meet you!

Looking for ➝ New work opportunities ✦ Creative teams both big and small ✦

Looking for ➝ New work opportunities ✦ Creative teams both big and small ✦

Looking for ➝ New work opportunities ✦ Creative teams both big and small ✦ Looking for ➝ New work opportunities ✦ Creative teams both big and small ✦

➀ ABOUT

Over the past decade, I’ve helped build meaningful and memorable brand experiences through art direction, brand design, and production.

An amazing brand experience is the sum of several thoughtfully-designed moving parts. And as a big-picture thinker with a passion for the crafting the finer details details, I’m multi-disciplinary by design. This approach allows me to make sure every piece of a brand is working together seamlessly, creating a holistic brand experience.

Fueled by curiosity, I’m always excited to explore how a brand can connect on a human level. I love working with teams both big and small, taking on creative challenges, and approaching every new project with a mindset of learning & curiosity. ◍

When I’m not working, I’m passionate about all things culture, taking photos of ordinary days, and cool furniture.

SKILLS

Brand Strategy
Concept Dev't
Brand Identity
Art Direction
Graphic Design
Packaging
Typography
Photography
Video Editing
Web Design

TOOLS

Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe Lightroom
Canva
Squarespace
Shopify

➁ EXPERIENCE

Currently, I’m working as the in-house Creative Lead at a local start-up, building physical & digital brand experiences. In my 6 years here, I’ve led and managed a team, helped a retail brand 4x their revenue and become the #1 gemstone jewelry website in the Philippines.

Previously, I worked as an Art Director at Ace Saatchi & Saatchi, where I handled large scale campaigns for major brands like Toyota, SM, Olay, and Safeguard. Notably, I worked directly on the winning pitches for would-be clients TNT and Tim Hortons, securing new business for the agency.

In between, I’ve also worked independently on freelance projects, working together with small business owners to bring their dream brand to life. ✦

I’m now looking for my next challenge, hoping to build something meaningful with like-minded creatives.

2018 - PRESENT

Creative Lead → OneConcept Global

2014 - 2018

Art Director → Ace Saatchi & Saatchi

➂ EDUCATION

Bachelor of Arts in Multimedia Arts
De La Salle College of St. Benilde

Graduation Honors / Honorable Mention, 2014

Best Graphic Designer Finalist, MMA Awards 2013

Best Web Designer Finalist, MMA Awards 2012

Previous Clients

When I’m not working, I am…