Gaea — Crystal JewelryHOLIDAY CAMPAIGN
GAEA is a gemstone jewelry brand in Manila, Philippines and home to one of the most expansive selections of crystals in the country. Like many other businesses in the country (and especially within the jewelry space), their sales during the pandemic were a bit slower, due to nationwide lockdowns.
For their holiday campaign, my role was to create various promotional posts and content to encourage customers to shop for their loved ones. But the question was, how could we encourage others to feel festive during such an unprecedented time?
SERVICES
Art Direction
Photography
Graphic Design
Content Creation
➀ APPROACHOur approach was to highlight how important it was to make the most of the joy and sparkle of the season, even while staying at home. This reflected in the photography as well as the social media posts created. The campaign saw great success, and the brand exceeded sales targets from the previous year.
➁ SOCIAL MEDIAPrioritizing connection and community, we aimed for social media posts that promoted engagement - whether it was leaving a comment, replying to our story, or sharing a post with a friend.
