Hey Frankie QUIRKY HOME GOODS & CERAMICS
I started Hey Frankie as a passion project during the height of the pandemic, at a time when the world was on pause and uncertain. Like many others, I found that the thoughtful process of selecting and curating my own space at home brought me a lot of joy (and sanity!), and I knew I wanted to share it with others.
With an abundance of time and creative energy coupled with a personal obsession with design (that naturally extended to interiors) - Hey Frankie was born.
SERVICES
Brand Naming
Brand Identity
Packaging
Art Direction
Product Photography
Social Media Content
IDENTITY
Working on the brand identity was a fun and intuitive process. It was important for me to pay homage to the Bauhaus design movement that inspired many of the brand’s pieces. This era was marked by modern typefaces, bright primary colors, and a contemporary sensibility. This “vintage yet modern” feel informed many of the design decisions I made for Hey Frankie.
FINAL THOUGHTS
What started out as a small project to keep me busy and creative during pandemic lockdowns became an experience that allowed me to glean an immense amount of insight into the reality for small business owners. Experiencing their goals, pain points, and challenges first hand equipped me with the knowledge and a deeper sense of empathy to be able to provide even more value for my clients pursuing their dream businesses.
